A website is of no use unless people will find it when searching for the product or service offered by your business. This can be achieved in several ways:
Search Engine Optimisation
Search engine optimisation (SEO) is the cheapest form of marketing as it does not incur ongoing fees. The SEO wikipedia article provides a good introduction to the topic, but essentially it relies on optimal site content and design to get your website as close to the top of the list as possible when people enter certain keywords into search engines such as Google.
All websites developed by WebVenture.com.au are implemented with SEO in mind, but we also offer a comprehensive analysis of your website's performance as a separate service. Implementing the recommendations of such a review can have dramatic results if you are relying on internet search engines as a major source of new customers.
Non-Internet Marketing
If your business is suited to print, radio or television advertising, driving visitors to your website can be as simple as including your website address in your normal advertising medium. Once they are there however it is important that your website provides the visitors with all the information and facilities necessary to convert the visits into sales.
The most important consideration with non-internet marketing is your choice of domain name, which must be easy to remember and easy to spell. If you already have a website using a domain name that is long, hard to remember, uses non-standard spelling, or contains words that are often misspelled by the public, consider using a different but relevant domain in your non-internet advertising that redirects to your main website.
Paid Internet Marketing
There are many cost effective ways to improve the visibility of your website on the internet. These range from a cheap and simple Google adwords subscription to an intensive internet marketing campaign managed by industry specialists with the facilities to track and refine every detail on an ongoing basis.
Contact us to discuss a strategy that suits your marketing budget.